As Visual Director for Calvin Klein Asia, Deborah had overall responsibility for upholding and implementing the Company's visual profile and standards throughout the Asia Pacific. Deborah worked directly with the global headquarters in New York, regional partners and appointed shopfitters."Deborah's primary focus was the visual direction and communication for all regional stores throughout Asia Pacific. "Deborah had a clear understanding of the Calvin Klein brand and gained considerable experience working in diverse retail environments. With her strong background in store design and visual merchandising, Deborah made a positive contribution towards the company's strategic direction." Managing Director - Calvin Klein Asia
Deborah was primarily responsible for retail store design and construction of all Dunhill’s retail and wholesale stores throughout the Asia Pacific to meet the Company’s demanding standards. This included the design and implementation of all visual displays, product launches, fashion presentations and golf tournaments. "Deborah focussed primarily on conceptual design development through to detailed plans and implementation. Deborah's efforts have ensured that Alfred Dunhill enjoys one of the most consistent, quality retail environments in the Asia Pacific Region." Regional Director - Alfred Dunhill Asia Pacific Limited
Deborah was initially engaged to design and project manage the Emporio Armani flagship store in Sydney. Working directly with Armani's in-house architects in Milan, the final design concept was presented to Giorgio Armani himself, and the beautiful flagship store was delivered. This project led to designing stores nationally and in Hong Kong and Singapore. "Deborah was engaged as a design and project manager consultant due to her extensive retail design experience and her design layouts were approved in the shortest time frame staying with the projects until the opening day. Deborah's tireless efforts and insistence for quality, transformed the new flagship stores in Asia Pacific." President - Giorgio Armani Asia Pacific Limited
Working with this sophisticated brand, a new retail concept was rolled out Australia-wide. This included key locations such as the flagship store in the Queen Victoria Building in Sydney, as well as in Westfield and David Jones throughout Australia.
Engaged to take this brand from wholesale to retail, a new concept was developed and roll out nationally for this iconic jewellery chain, Pandora.
Working directly with the founder of Jurlique Dr. Jurgen Klein, a new retail concept was developed and rolled out both nationally and internationally. This included locations such a the Strand Arcade Sydney, the Crown Melbourne and Asia Pacific.
